Found this though another message board I'm a member of. Sounds like a good cause.
Quote:
Published on Jun 19, 2013
---FOR EVERY VIDEO VIEW BETWEEN JUNE 20th AND JULY 19th, TOYOTA WILL DONATE ONE MEAL TO THE FOOD BANK FOR NEW YORK CITY (UP TO 250,000 - IN ADDITION TO THE 250,000 THEY HAVE ALREADY DONATED FOR A TOTAL OF 500,000 MEALS) -----
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Who can concentrate on reading with an empty stomach?