The only price reductions on the Sony readers that I know of are at Sonystyle.com
up to $75 to trade in an ebook reader for credit
http://www.sonystyle.com/webapp/wcs/...accessory=true
up to 10% price reduction for student purchases
However, if you are interested in the previous generation of Sony readers, you can probably find some good values at the Sony Outlet Stores. The store in the Premium Outlets Mall in the Chicago area (Aurora) has new and refurb units (such as the PRS-600) for very good prices. Accessories are also priced low. Note: The Sony outlet stores carry older and refurb models while the SonyStyle stores carry the latest equipment.
http://www.sonystyle.com/webapp/wcs/...yStyle_Outlets