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Something else...
We're perhaps all victims of our own buying habits.
We all seem to think we want to pay for an item, and then get the use of it without paying more. Instead our buying habits dictate something else.
We want it now, we want it cheaper, and companies end up providing that and making up the difference elsewhere.
It's a well known "fact" (or at least it's highly believed to be a fact) that games consoles are heavily subsidised by the games that run on them.
People won't pay 600 quid for an Xbox and then a tenner a game (saying you want to doesn't make it true). Instead we'll pay 300 quid and 50 quid a game.
Amazon won't market the Kindle at the actual cost to them - i.e. development, production, advertising, network etc. They'll instead discount it and recoup the money in other ways.
The mobile phone market works that way too. We all take contracts and "free phones", instead we're just paying the phone on finance with a much higher line rental.
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