1 - Amazon says you can register more than one Kindle to the account, and people can share books that way.
2 - If the Kindle takes off, I predict the DRM and other restrictions will be broken within 3 months, max.
3 - Long term, I think Amazon will end up following Apple's lead, and opening up the Kindle and their Kindle store. They may want to protect their initial hardware investment, but they'll make a lot more money if they open up the system.
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