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Shellshock, You don't think Car dealers do it? They sell different products.
I used to know where the 3 car dealers would meet once a week. Someone always had a ford they took in on trade that they'd rather trade for a chevy, etc. Considering how long they would sit and talk they were doing more than swapping brands.
And to answer your question, yes, same product, different flavor.
They are selling books, the "flavor" changes from author to author.
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