Reading in direct sun -- did that this morning for about a half hour. You would not buy an iPad if reading in direct sun was something you wanted to do a lot of. I turned the brightness to the max -- and then COULD read. As something I might occassionally do, it was fine. But there's glare glore....and you'll want to clean off the fingerprints first.
If you can find shade, then there's still glare but the reading is much nicer.
It won't touch an ebook or paper book for reading in full sunlight.
Lee
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