Color-balancing dual flash is very cool. We don't see that on much more serious camera hardware. I still have to slip filters over expensive Nikon SB-series speedlights to match scene lighting.
I need to hear more review before I commit to buying an unlocked 5S (ouch!) but it seems likely unless the upcoming Nexus 5 or something else blows me away. The 5C did not impress me as much because pricing is only $100 discount. Maybe it'll appeal more to subsidized buyers who are more sensitive to the upfront cash outlay.
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