01-06-2013, 10:33 AM
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#1
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I'm Super Kindle-icious
Posts: 6,734
Karma: 2434103
Join Date: Apr 2008
Location: Long Drive, Calinadia Candafornia
Device: KDXG, KT, Oasis
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The Man who named the Kindle (& TiVo) has died
Michael Cronan
Quote:
Michael Cronan, a San Francisco-based graphic designer and marketing executive who placed his stamp on popular culture when he created the brand names TiVo and Kindle, died on Tuesday in Berkeley, Calif. He was 61.
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Quote:
When Amazon prepared to introduce its first electronic reader in 2007, it turned to Mr. Cronan, who envisioned imagery reflecting the reading experience as an embryonic but rising technology.
Ms. Hibma said in an interview on Friday that in pondering a brand name, Mr. Cronan “wanted to create something small, humble, with no braggadocio,” while choosing an image that “was about starting something, giving birth to something.” He found the name, she said, by likening use of the new e-reader to “starting a fire.”
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