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I guess it will be exactly like the eMusic-market:
Publishers make the same mistakes again and again - seems like "learning out of errors" isn't a used technique anymore.
NTL: They will start selling eBooks when and only when there normal pBook-Market drops. Before that they will rant about "piracy books" and "organized criminals scanning books and giving them away for free" etc etc drekcetera.
Moral of the stroy: They will serve the eBook-market only if they HAVE too.
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