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I don't think I want novels to be "interactive" unless it's just a map or a plan (which was probably included in printed books), otherwise they just become poor imitations of movies or computer games. Concentrate on the writing! But for text books the field could be wide open - built in exercises, visual content with demonstrations of experiments, artwork, photos. The possibilities are endless and editors or this type of book really need to think outside the square. At the moment I haven't seen much that grabs me.
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