Smart from Amazons pov but I still don't understand why booksellers who don't currently sell ebooks would want to sell an ebook reader (thinking Borders)
Even if Target was thinking about selling e-books, why would they sell a device tied to an Amazon store unless there were some book profit sharing or merger.
There must be a reason...but I just never figured it out how this doesn't cannabalize future book sales (or make up for it). I thought it was maybe Borders being desperate for any sales but that wouldn't seem to be the case with Target. Can anyone offer an explanation?