I'm willing to cut them some slack for now... just not to the point of actually buying it.
It's early days for the iPad still and a lot of publishers are scrambling to come up with "enhanced" editions, appropriate pricing, etc. It's dissapointing that Wired is trying to match their printed price but eventually, the market will determine this.
They'll have to figure out if it's advantageous for them to go for high volume with something like a 99¢ price and potentially attract new readers who may just also visit their website increasing revenues through more traffic there...this seems like the way they should go to me but what the heck do I know?
It's painful watching print media trying to figure out this transition.