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The exchange between the interviewer and the exhibitor re: battery life goes:
I: When you do e-reader and the video platform, how's the battery life?
E: The battery life is excellent; compared to LCD there are great power savings because we don't use a backlight.
I: How much better?... A lot better.
E: 80-90 %.
Seems plain to me that the guy is claiming the display is 80-90% more power efficient than LCD.
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