Quote:
Originally Posted by fjtorres
It *was* stupid.
Because it prevented any kind discounting by *anybody*. No bundling, no BOGO, no micropayment rebates. Nothing.
Everybody had to sell the exact same product at the exact same price. No differentiation.
Well, if the price is the same everywhere, what do customers do?
Go to the store with the biggest catalog, the best return policies, the best customer service, and (at the time) the only ereader with Pearl screens and direct downloads and didn't need a PC to feed it.
Before Agency, people shopped around for the best deals, afterwards, they had no reason not to go with Amazon.
Instead of killing Amazon they killed their competitors.
With enemies like that you barely need friends.
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And because of this, shops closed that were doing well such as Fictionwise and BooksOnBoard because they could not maintain their business models.