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Old 08-21-2008, 11:10 PM   #11
Tom90deg
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Device: Kindle
I think there's two reasons that they could be keeping it secret. First is the boring, "It's flopping, don't let anyone know" answer. Possible, but not too likely, based on what numbers we have seen

The second answer is a bit more Tinfoil hatish. I think they're doing extremly WELL with the E-readers, but they don't want anyone to know. Why? Lets say they realeased market data that showed that they've sold over a million readers and the market is growing very quickly. What would happen? Well, every other company and their brother would want to get in on the act, flooding the market with other readers, some better, most far worse. And they don't have the market share to withstand that kind of flood, so they have to play it cool. *Tinfoil hat off*

Anywho, just my idea! :-D We'll see what happens with the kindle 2.0
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