MobileRead Forums - View Single Post - B2B Focus, newspapers and the state of iRex

pdam · 10-12-2006, 04:58 AM

Following Firekat train of thought ... then what we have in our hands is basically a reference design (which I can believe given the quality of the device) - now I could think of loads of vertical uses for this ... however - normally when I see reference designs in a B2B scenario there is an excellent demo, or features built out to ecite me - for instance this device would fit really well into a PDF workflow ... but the PDF reader isn't built out to demonstrate it ...

As a corporate customer - I be interested in perceived potential - I'd balance this with the perceived ability to deliver and I'd look at the percieved dynamism of the company (even a start-up) to see how they create a buzz, how they can enrapture customers etc.

I still think that the PR is lacking, as a reference design, great hardware, not enough to show in software at this point to demonstrate potential and with the single vertical app which isn't greatly exciting .. more convincing needed for me still ...

10-12-2006, 04:58 AM	#21
pdam Groupie Posts: 199 Karma: 100 Join Date: Aug 2006 Device: iLiad, iPaq, Psion5&7, Blackberry	Following Firekat train of thought ... then what we have in our hands is basically a reference design (which I can believe given the quality of the device) - now I could think of loads of vertical uses for this ... however - normally when I see reference designs in a B2B scenario there is an excellent demo, or features built out to ecite me - for instance this device would fit really well into a PDF workflow ... but the PDF reader isn't built out to demonstrate it ... As a corporate customer - I be interested in perceived potential - I'd balance this with the perceived ability to deliver and I'd look at the percieved dynamism of the company (even a start-up) to see how they create a buzz, how they can enrapture customers etc. I still think that the PR is lacking, as a reference design, great hardware, not enough to show in software at this point to demonstrate potential and with the single vertical app which isn't greatly exciting .. more convincing needed for me still ...