I enclose screen shots from Windows Mobipocket Reader of the cover page from the original PRC version, the proposed new MOBI version, and the LIT version converted to MOBI with ConvertLIT and mobgen.exe -jpeg. The new MOBI and old LIT to MOBI versions are very similar, e.g. both have the author in MobiPocket's library view and have similar "contents" menus, but the new MOBI is still using GIF images and so has a very small cover image. The PRC version does not have a separate cover image - it is just part of the 1st page. It also has a TOC link in the document (seen in the screen shot) which is missing in both MOBI versions (all three have a TOC under "contents"). Both MOBI versions have a smaller version of the cover image in-lined at the start of the main document, which helps on the iLiad which can't display cover images (nor can FBReader).
For E-Ink devices, the larger JPEG images are definitely better. However, such images may not work with older versions of MobiPocket Reader.
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