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I think that "they" are making the assumption that a book downloaded free is a lost sale. I disagree. Many of the people who download free books would not have paid for it to begin with. That holds true for music as well. The vast majority of downloaded books are NOT lost sales in my opinion. So no, it will not harm eBook sales, and just might get more people into reading. It should certainly help with the sales of eBook readers and tablet computers, which is where people should spend their money anyway, very little should have to be spent for content.
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