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Sony will hardly give up their reader line. They have been selling more than they expected and currently they have a sort of monopoly in europe with the Kindle only being present in the US. Ok the european lineup is almost non existent with a few hundred titles per language buyable (Sony does not run its own store) but at least there is a load of stuff in the public domain. And since there is no kindle there is Sony only present in the bookstores everywhere...
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