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I pay no more than $6 for leisure-reading ebooks; I've paid up to $30 for reference works. (I'm also in the "won't touch DRM" crowd, so that limits my purchasing interests. I don't care what bestsellers cost; I won't be buying them.)
It's not that $6 is a hard-and-fast rule; it's that I'm pretty sure I can find something I'd enjoy reading just as much for that price or less. I haven't run out of books I'm interested in at Baen, and the constant string of new Smashwords books keeps me supplied with even cheaper entertainment.
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