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Very interesting.
I've always believed that the reason for Alta Vista's demise was that their search page was over-crowded with images, headlines, thumbnails, and other distractions, including a fair number of adverts. When Google came along, users instantly took a liking to its clean, uncluttered search page, so much so that it soon knocked Alta Vista from its spot at the top of the search engines.
Will history repeat itself?
Mike
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