Quote:
Originally Posted by zamana
Publishers will be unnecessary and disposable exactly how record labels are becoming in the past 2 decades. It's just a matter of time (and culture): authors will not only write, but format AND publish their own books.
THE END of the publishers are near.
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Somebody's got to effectively market the book. Writers can't do it alone. Publishing a book doesn't sell it.
Once an author hits the top 10 or 20 bestseller list with a book, then marketing for that author is easier, based on the previous success and name recognition. Then those authors have to grind out book after book regularly, to stay on top and keep the $ rolling in. Witness the authors on the bestseller lists. They mainly stay the same, mostly pushing out mediocre drivel due to the constraints of keeping mass appeal and working on aggressive deadlines.
Besides, what authors want now and what they want in the future will be the same. Even if an author could do it all, they would still want to sell the book for whatever made them the most money. Author > Publisher > Amazon > you = $9.99. Author > Amazon > you = $9.99. Author > you = $9.99. The book is worth what it is worth to the consumer; nobody wants to sell it for less.