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It's never really made sense for a company starting up in a new line of business to buy up the competition so they can close them down-but it happens.
(It doesn't make sense because if the 'new' company is just starting up their business line, as B&N was with eBooks, it would cost the same & provide more profits to buy up the competition & *rebrand* them. Which it doesn't appear that B&N is doing-so I'm not sure what they're doing, and wonder if even they know?)
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