I have had trouble with the named character entities not displaying correctlyin some situations. It is safer to use the numeric entities, which will always work:
Left double quote = “
Right double quote = ”
Some text editors will allow you to enter the UTF-8 character, or the named entity and convert them to numeric on command.
The named entities that are safe to use in all cases are:
http://en.wikipedia.org/wiki/List_of...ntities_in_XML