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Nothing will kill ebooks faster than format and display splitting into 3000 ways to use the book all commanded by authors who developed their book on one device, making it unreadable on others.
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Ebooks will not be killed. But ePub format can. And nothing will kill ePub format faster as inflexibility of reading software/firmware and reliance of the publishers on the lowest common denominator of the existing software/firmware.
Despite growing acceptance the state of the support of ePub is appaling: except EPUBReader and Azardi no reader software have decent HTML support and except EPUBReader no reader software has scripting support. That means if you will publish something more sophisticated than text with paragraph and image tags it will necessarily be displayed incorrectly in most ePub reader software.