The Humble Bundle and the Story Bundle (similar to the HB, but only involving ebooks) are both wonderful examples of what happens when you trust and provide for your customers.
www.humblebundle.com and storybundle.com (no www. on the story bundle). These two bundles are a perfect way to market and to make a good deal of money in a relatively short period of time. Customers feel like they get an excellent deal and feel respected with the bundle set up and so they have a much smaller chance of pirating rather than buying those books. Respecting your readers is the best way to keep them legit and loyal.