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Old 01-15-2013, 07:27 PM   #27
fjtorres
Grand Sorcerer
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After spreading the doom-n-gloom yesterday, today comes the reality check:
http://news.cnet.com/8301-13579_3-57...-analysts-say/

Quote:
Sterne Agee analyst Shaw Wu today wrote in a research note to investors that Apple's reported cuts to component orders have nothing to do with weak demand. Instead, Wu said that while component orders are lower, they're due to "much improved yields meaning lower component builds and supplier shifts."

"As far as we can tell, iPhone 5 demand remains robust," Wu said.

Baird analyst William Power offered up a similar evaluation to investors today, saying that he was "actually raising our calendar fourth quarter iPhone forecast slightly," adding that "most demand indicators remain favorable."
Apparently what is going on is that Apple, like most companies, pre-orders more components than they expect to need to keep spares on hand in case of a surge in demand and to replace the components that fail QA before assembly. When they got less defectives, the on-hand supply ballooned so they cut back on orders to draw down the excess. So apparently, yes, demand has been somewhat less than the maximum they prepared for. That, however, is a bit different from saying the iPhone sales are less than expected. Or that sales are declining.

(At least that is today's story. Tomorrow? Stay tuned. )

All in all, I don't think we need to worry about Apple resorting to BOGO deals to move excess iPhones.
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