Thread: Kindle books supposed to be cheaper?
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Old 08-24-2010, 08:28 PM   #4
Alisa
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Yep. Hatchette is one of the publishers insisting on the agency model where they set the retail price. Previously, Amazon typically aimed to have books at $9.99 during new release and below paperback price when that came out. Sometimes it meant they took a loss, but it was a strategic decision. Some of the big publishers adopted the agency model to stop the downward price pressure on ebooks. They don't want them to be too competitive with hardcovers.
Last edited by Alisa; 08-25-2010 at 03:51 PM. Reason: Meant "new release".
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