Quote:
Originally Posted by Canuck_in_Japan
Is VAT already included in the price? I'm not sure why this is so hard. If a book is 7.99 then wouldn't it come out to 9.59 in the cart? So now a 7.99 book should be 7.99.
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The price publishers set and the price displayed to consumers includes VAT. It's illegal in the EU to advertise products to consumers quoting a price without the VAT already included.
So no, a £9.99 book on Amazon UK used to be £8.33 + £1.66 VAT, but you'd only have seen that by looking closely at your receipt. The price on the website and in the cart at checkout would have been £9.99.
Now, that same book may well still be advertised as £9.99, but it'll be £9.99 + £0.00 VAT.
Or the publisher might decide to change the price to £8.49.