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Originally Posted by yvanleterrible
Hmmm... and to add further: A good portion of that generation (18/35) does not read at all, or less than older generations. Just try to sell them a book!
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Actually that's a fantastic point you make there. A large swathe of the generation growing up on 'free' don't even want the product when it is 'zero' cost, or they deem the value proposition too low to even partake in reading. Average novel = 80,000 - 100,000 words. Avg Reading Time: 20hrs. There's a whole generation who would consider 20hrs too much time to spend on anything (even video games). We have a whole generation communicating in 140 character Tweets, Instant Messenging in short random, vowel-less bursts. Music, that most universal of all creative arts, is struggling (I'll find you five people right now who don't read on a regular basis, but I'd be hard pressed to find one who doesn't listen to music).
A fixed price model in the face of all that competition is ludicrous.