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I have to disagree about length being unimportant in ebooks. The first part of the disagreement comes because I also publish in paper so have to consider that (and would prefer not to maintain separate editions). But the biggest factor is that people can be quite reluctant to buy a 300k word novel, even if price wasn't an issue, but most especially when pricing might be around 3 x 100k novels - if we were going to price it close to fairly. (Of course, book pricing doesn't really work like that.) Size really does affect your marketing and pricing options, even in ebooks.
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