Thread: UK Advert for Kindle 3
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Old 08-30-2010, 10:56 PM   #10
TomF
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Posts: 243
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Join Date: Jul 2010
Location: San Diego, CA
Device: Kindle 3G Graphite, Kindle Fire
Quote:
Originally Posted by Alisa View Post
I figured it was more of a "can't do this with your iPad now can ya?" play. Daylight readability is one of their big differentiators.
Absolutely, I'm sure that they want you to notice that the couple is on the beach in the sunlight but they don't say anything, they just have the music playing. I think it plays off the same mood that the Corona beer commercials create since they begin almost identically.
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