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That's a good point Yvan. I think that the bookstore kiosks might be a nice short term solution -- if you can buy and load up ebooks on an SD card at Borders, it would reach the people that don't want to touch a computer. Don't know how hard that would be for Sony to implement, but it would be nice to see. (Even though to tech folks, it seems crazy to buy e-books at Borders, when one of the big benefits of e-books is being able to buy them anytime from home. But from the non-computer folks' standpoint, it could be a big deal to be able to get e-books at the store and not have to figure anything out.)
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