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Originally Posted by Bob Russell
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We might find that we have had the whole chicken and the egg thing wrong after all - maybe the first step is not the DRM and format solution. Maybe what's going to really drive the market expansion is the popular devices as they become affordable.
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I think the solution has to be end-to-end, as it was in the music market. It has to include:
- an affordable, easy-to-use and effective device for reading (like the iPod was for music)
- an affordable, easy-to-use marketplace to acquire content, with reasonable or no DRM (like iTunes and its store's not-too-hostile DRM)
- a user-friendly and efficient means to manage content (again, like iTunes)
All of these pieces have to demonstrate such a clear value for the consumer that it will get them to choose deeply-ingrained habits.