Quote:
Originally Posted by Lynx-lynx
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As time goes by more and more people will become ebook/ereader savvy and make their choices as to which ereader they'll buy based on ease of use relevant to their needs, and not based on brand of the reader, or the types of ebook formats that can be read.
Ereader brand lock in, by virtue of the ebook format, will become less and less of a consideration.
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I don't think so. There are still plenty of people locked into iPods and iTunes because they're purchasing music from Apple and can't use their DRM protected stuff elsewhere. Plenty are trapped and don't know what options they might have.
It's similar with e-books and e-book readers. I have a friend who has a Kindle. I tried to give her a public domain copy of a classic novel that I'd converted to mobi for her. It all went well until she confessed not knowing how to even get this file I e-mailed her into her Kindle. THAT is the future of e-book reading. It's exactly what the retailers want.
In both the iTunes and e-book cases, there are ways around it, but they're obscure, inconvenient, and cumbersome enough that many people don't even know it's an option. Others that find out dismiss it as too much trouble.