While reading this press release
http://www.realwire.com/release_deta...eleaseID=14904
I found this quote from Robert Elding, marketing director of YUDU Media, and former head of Online Marketing at The Times newspaper and Internet consultant at BBC and BSkyB
Quote:
“the US Book Industry Study Group recently found that every fifth reader in the US stopped buying paper books in 2009 and switched entirely to digital editions, otherwise known as eBooks (or e-books). “
“This is a seismic shift in reading habits which is set to change even further with the launch of the iSlate.”
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I haven't dug out the whole study yet but it can be found at
http://www.bisg.org/