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The new Kindle Paperwhites are $119 with SO and $139 w/o. You will see this price when ordering one. The new Fires each have Special Offers. I can say that these SOs were very popular for the early Kindles. I don't know if they will be the same quality, but a lot of people offset the entire price of the Kindles with the money saved on these offers. Of course, some would question would someone have purchased the products in the first place if the ads did not run on the device. These offers are unobtrusive in what you use the device for and are tucked very neatly out of the way.
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