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I don't want to read about lawyers. I had to work with them. I don't want to read about government conspiracies. If the words paranormal, psychic, romance, or love interest I'll probably pass. If the blurb gives the impression it's a written visit from Jehovah's Witnesses knocking on my door I'll pass.
But, it gets worse. I worked with a man named Bruns who was horrible. Funny, but horrible. Today I saw a new book by a man named Bruns. What if he's related?
Unlike some, I don't have a totally negative opinion of self-published books. Pat Conroy started that way and at least if you're self-published you don't have a publisher requiring a "love angle" so they can attract female readers.
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