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Many people equate a brand name or a long established company with quality and/or value.
All things appearing equal (quality, price etc.) many of us will take the name brand over the no-name or unknown name brand.
I think the idea that an established publisher thinks enough of the work to publish it is pretty important to an unpublished author. And whether the book is edited or promoted by the publisher is secondary.
Being accepted by a major publisher is probably a big ego boost to those that need it. Less money but more prestige.
Helen
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