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But if this happens, I'd hate to see them implement this, say an ebook with ads costs $4.99-9.99, and then justify that an ebook with no ads costs $9.99-19.99 all of a sudden. Unfortunately, companies love this tactic. :/
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THe KSO model is based on precisely this idea and its an overwhelming success. If you see ads in ebooks, it will most likely be some form of this model, IMO. Lots of people disagree with me, though. See
HERE.
Regardless, of what we believe, its likely that some sort of ad-supported ebook model will be tried.