Quote:
Originally Posted by Guns4Hire
What these CEO's need for the digital world is a twenty something year old geek who does nothing but stands behind them and whispers in the ear (ala Caesar/Rome).
"nope thats a bad idea, your customers will hate you for it". "yep thats a great idea, your customers will love you for it and throw money at you".
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"Beware the ides of ads," eh?
Well, I don't think publishers are going to stick their necks out too far: They've already realized they are no longer in the driver's seat with the control they once had, and they are already learning to tread gently in the digital realm.
And as ad-supported books could very well make for a way for authors to make a living without working with publishers, we could see more self-published books, cutting out the publishing houses as authors take on more of the traditional duties of a publisher for themselves. This is something else publishers are aware of, and another incentive for them to tread lightly, lest they lose authors
and product.