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Simple..
Use DRM and only the people who don't understand or don;t currently care about it buy. Skip DRM and everybody can buy.
Just got an O'Riley p-book on Python. Now I'm going to give them preferential consideration when buying tech books. Not a huge thing I know, but I belive in doing as much business as possible with people who are willing to sell me what I want to buy how I want it.
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