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But with ePub a much better solution is to embed a small subset of the font in question and format the text with that..... until Apple went and created an ePub reader that doesn't support embedded fonts!
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Yeah, it's completely ridiculous. With font embedding, you can do a decent job formatting most equations just with HTML and CSS and the right symbols. Of course, MathML would make it much easier, but it still uses symbols that come from a font. MathML support without font embedding support (or a requirement that certain symbol fonts be available) would be worthless.
Even SVGs often have text components (and SVGs used for equations, whether converted from MathML or not, pretty much
always do), and the font still needs to be available to display the SVG correctly.
The iPad just pisses me off in so many ways. Oh no, if we let people use custom fonts in their documents it might offend Steve Jobs's aesthetic sensibilities. Far better that we keep people unable to read mathematical texts; after all, math might lead to engineering, and engineering might lead to noticing that the darn iPad can't be opened.... sigh...