You can't "run" it as a normal program, you have to open the command prompt and then type mobi2mobi.exe with the params of your choice
You open the command prompt through start -> run -> cmd.exe
You than navigate to the folder with mobi2mobi.exe
If you only type mobi2mobi.exe without any params, you get the "help" shown in my screen
e.G.
mobi2mobi.exe --title "New Title" --outfile test.mobi book.mobi
changes the title from book.mobi to New Title, and saves the changed file under test.mobi, leaving book.mobi untouched.
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