Localization
As you have constated with the different Product ID for the same product:
reverse the order of the bytes within each word of the sequence
(Big Indian Sex to Little Indian byte order)
That is for example C040 to get 040C for a french product,
9040 to get 0409 for an english product and as last example
7040110900063D11C8EF10054038389C to get 0407 a language that I
don't talk in my country..
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