Huh? While Sony might be a worldwide company, it only sell the Reader in the US (and canada in the last month or so), so the comparative market still stands i believe.
while I do agree, that the Sony has been around longer, which would give it an edge in total numbers sold, keep in mind that the sony is the only E-ink reader available in a retail store. A lot of people don't like to order some thing without first having a look at it.
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