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A lot of people have already said a lot of the things that I've been thinking about this - primarily that it will probably help to drive ebooks into the mainstream in the same way that the iPod drove acceptance of digital music. In the same way that there were MP3 players before the iPod, we obviously already have ebook readers, but Apple's marketing muscle could be the thing to shove ebooks in front of people who would never otherwise think about them, let alone buy them.
In terms of the device itself, for me it seems enormous - too big to carry around and hold up infront of me to read - but in reality it probably isn't any bigger than a large paperback opened up. I don't have a reader, and although I'm all for ebooks I won't be buying one until prices come down...hopefully the advent of this iPad will start to drive this.
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