Quote:
Originally Posted by Dave_S
that class of consumer seems to not even go through decision making process.
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What do you base that on? Every market: clothing, footwear, groceries, and yes consumer elec has brands that generate loyalty.
Loyalty doesn't mean person gone blind. It means something works well for them. I have friend that buys only Toyota. Always worked well for him. Is he a sheeple for not getting Kia or Hyundai? More included at lower price!