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Old 04-26-2019, 06:12 PM   #41
fjtorres
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Quote:
Originally Posted by ZodWallop View Post
I'd say the answer there (at least with ebooks) is clearly now, they cannot.

An Amazon-like store with brick and mortar locations seems like such an obvious strength. Yet two giants (B&N and Walmart) have floundered. Probably because running brick and mortar is a different mindset than running a virtual store.

On the upside, even if Kobo didn't get the partner they were hoping for, the Walmart partnership isn't likely to have caused any harm. Their presence in the US was 0. Anything is better than that.
Kobo's problem is their MO is to offload as much of the local marketing on the local partner. If the local partner is big and/or diligent, they prosper. If not, well they ran the race...

In the US they have not had a good run of partners: Borders went belly up before the ink was dry on the deal, the ABA bookstores were halfhearted "partners" unimpressed with the size of the kickbacks, RAKUTEN.COM doesn't even feature Kobo, and now Walmart, they of the fire and forget "marketing"...

They haven't been able to get much visibility or mainstream mindshare in the US. And it certainly doesn't help that outside ebook circles any ebook reader is identified as a "kindle". No mindshare, no sales. Amazon gets a lot of sales by default.

Last edited by fjtorres; 04-26-2019 at 06:14 PM.
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