+1 on the free shipping. Before joining Prime, we sometimes bought smaller-ticket items, and either added something we hadn't really planned on buying to the order to reach the free shipping, or grumbled about the shipping costing as much or more than the item.
We've only been in Prime for about 6 weeks, so time will tell if it was worth the $79 annual fee.
The lending library is a nice additional feature, but a bit tedious to browse for KOLL books.
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